How a fleet management app helps you keep your customers satisfied

Graham Wood 06/07/2019 Vehicle Management

In the fleet management industry (or any industry for that matter), without happy customers your business will struggle to survive. Thankfully, there are plenty of ways you can keep your customers feeling jolly - and one of them is using a fleet management app.

As you know very well as a fleet manager, or the owner of a small business with a fleet of vehicles, you customers is your ultimate BAE (before anything else for the non-millennial crowd).

Concerning fleets, your single most important target is that your vehicles operate as smoothly as possible and are on time with their deliveries, calls, etc. In this way, your end customers who are waiting will be happy.

But how does a fleet management app help you on that score? Simple. By efficiently completing basic everyday tasks to the optimal level, something that you and your drivers undoubtedly need. From reducing idling time and tackling bad driver behavior, to mileage tracking, there are so many ways that your solution can help you.

A fleet management app is a fleet manager’s dream

As a fleet manager, your first and last thought then should not actually be your customer (shhhhh, we didn’t say that out loud), but actually your fleet management app. Because through it, you will find the route to customer satisfaction.

Now, let’s break a down a little.

What do I need as fleet manager?

  • You need to be able to schedule your routes efficiently and coordinate your drivers’ shifts. A fleet management app let’s you do exactly this.
  • You need to be able to easily assign drivers or make any required changes so that your workflow is smooth. Again, this box is well ticked.

What do my fleet drivers need?

  • Your drivers need to be aware of any incidents that might cause delays, like running out of fuel or battery for example. That way, they can act proactively. And your fleet management app has this information for you at any given time.
  • You need to be on the same page with your drivers. And with your fleet management app, you’ll have that essential advantage. You can give them directions if needed, as you know exactly where they are at any time, and even share locations.

Time is money for your customers

It’s a popular phrase, isn’t it? And it’s popular for a reason, because it’s the truth. Especially in the fleet management business. At the end of the day, amid all the data and analysis that your fleet management app can give you, the final outcome is how it affects your customers. And what do we mean by that? Well, arriving on time and reducing delays is essential, when it comes to customer satisfaction. Your customers either are individuals or other businesses, and one thing they are looking for is efficiency.

They need their products or services to be delivered at their doorsteps as soon as possible. Especially when these are pre-scheduled. That is, when your customers know weeks before that on that specific day they should be at a specific location to take delivery. Keep in mind, they may have re-arranged their schedule in order to be there. Excuses are not readily accepted.

And that’s also true for unpredictable or urgent incidents. Response time is what will define your business as consistent and trustworthy. Especially when it comes to an unexpected delivery of a product or service.